You may have seen some brands have branding components that all match perfectly from their Instagram posts to their business cards. The secret is in the typography they use in each of their branding components. Think of a typographer as someone who is your brand ambassador. He or she should speak the same language and be in harmony wherever your brand appears.
Table of Contents
1. Why Typography Consistency is Important for a Brand
2. Basics of Building Your Typography
3. Key Points Where Your Typography Should Stand Out
4. The Magic of Social Media
5. Your Typography in the Real World
6. Successful Typography Implementation
7. Make Sure Your Typography Always Looks Great
8. Successful Typography Implementation
9. Conclusion
Why Typography Consistency is Important for a Brand
Imagine if you wore mismatched shoes to a party, it would feel very strange. That’s how inconsistent typography will look strange and unprofessional in the eyes of your audience. When your fonts are inconsistent across platforms, it will confuse your audience and will lower the quality of your branding. But don’t worry. Mastering typography consistency is not as difficult as you might think. It’s more like learning to cook, you just need the right ingredients and a good, easy-to-follow recipe.
Basics of Building Your Typography
Let’s start with the basics of your typography. Your typography system is like a family. Each member of the family has a specific role and task. The most important family member is Primary Font. This font is the main character of your brand. It’s the font that becomes your face and appears on your logo and headlines. Choose this font wisely because it will be the face of your brand everywhere. Then we have the Secondary Font. This font is the supporting character of your brand’s main character. It should complement the duties of your main font. It’s the font that will handle longer, heavier text and content. The thing to remember is that not all fonts work well together. Test your font combinations thoroughly before deciding which one to use.
Key Points Where Your Typography Should Stand Out
Website and Landing Pages. Your website is often the first place people interact with your brand. Take advantage of that opportunity. There are several things you need to pay attention to so that your website feels comfortable to visit. Headlines should be eye-catching without being too flashy. Text should be very readable and not too overdone. Spacing is important, so give your text some space to breathe. Mobile responsiveness is a must since everyone is browsing the internet on their phones these days.
The Magic of Social Media
Every platform like Instagram, Facebook, Twitter has its own characteristics, but your typography should still be able to maintain its identity across all of them. There are some tips for typography to stand out on your social media. Make sure it is legible at small sizes. Make sure it looks great on different device. Maintain consistency in the neatness of the writin. Apply your branding fonts in graphics and videos.
Your Typography in the Real World
In the digital world, your typography is required to be able to appear satisfying. However, your typography must also appear optimally in the real world such as in print media such as business cards, packaging and marketing tools. Your typography must be very clear. On the other hand, your typography must remain unique and attractive. The font you use in your typography must also remain functional and match your brand image.
Successful Typography Implementation
There are several brands that have succeeded in implementing typography well. The first example is Airbnb. They use a more general font so that their branding appears cleaner and more consistent. This makes their branding suitable for application anywhere from small cellphone screens to large billboards. The result is that their user experience is better on all platforms and their brand becomes easily recognizable. The second example is a small design studio located in Portland. They use consistent typography in their branding. They keep their brand appearance simple. As a result, they increased their client engagement by 47%.
Make Sure Your Typography Always Looks Great
Maintaining your typography looking great everywhere is very important. There are several ways you can do this. First, you need to choose a font that looks good on various media such as on a computer, mobile phone, or even printed on paper. Next, you need to make sure that other people can easily read this font when it is very large or very small. Then, you need to organize the hierarchy in your typography to show that some words are more important than others. It is a good idea to write all of these rules in a special guide. Finally, you should check your typography frequently to make sure everything still looks great. This way, your typography will always look beautiful and easy to read.
Successful Typography Implementation
Tools You Need to Support Your Typography You don’t need a lot of tools to maintain your typography consistency. The essential tools you need to prepare include a good font management system, style guideline templates, design collaboration tools and font testing tools.
Conclusion
Typography as a branding tool is not just about beautiful appearance, but about building trust, recognition and a professional image. Start small and maintain consistency and watch your brand transform into something big.
Want to dive deeper into the world of typography? Check out our collection of premium fonts specifically designed to deliver consistency across all your branding components and platforms. Your brand’s voice should be heard clearly, wherever it speaks.
