Introduction to Logo Design Elements
There are many ways you can do to find logo design ideas for your business. One of the requirements of a good logo is that it is easy to remember so that when people see your logo, they will immediately remember your brand. So are the big brands that we often see around us. Once we see their logo, we immediately remember their brand. Because a good logo is not just a logo that has a beautiful image but the logo must also be able to communicate the message and impression of a brand. To be able to design a logo like that, you must understand some of the elements that make up a logo.
Displaying a logo that has the perfect shape, color and typography can be like you are talking and explaining to other people about your brand but without words. A good understanding of the components of a logo such as shape, color and typography will help you as a logo designer to be able to create a perfect logo for your brand.
Table of Contents
Space and Minimalism in Logo Design
In designing a logo, one of the logo design ideas that you can use is the negative space technique. This technique uses empty space in a medium that does not contain images and colors to still be seen forming an image. Negative space in logo design is one example of a minimalist logo design category.
One of the advantages of minimalist logo design is that you don’t need to create many complicated shapes and images in one logo. Because a professional logo design doesn’t have to be complicated to look great. One brand that uses minimalist logo design is FedEx. FedEx also applies negative space in their logo. They use the empty space between the letter ‘E’ and the letter ‘x’ to create an arrow image. Although their logo looks simple, people will easily recognize and remember their logo. If you can use the basic elements of logo design smartly, you will be able to create a logo that tells many things at once even though the logo is very simple. In the concept of space and minimalism, what you need to understand is that what you don’t include is as important as what you do include.

Typography and Symbols in Logo Design
Another important thing when you are looking for logo design ideas is typography and symbols. Typography represents the letters and text that you use in a logo, while a symbol is a special shape or image that makes a logo look unique. Understanding these two basic elements of logo design will make it much easier for you in the logo creation process. The process of creating a good logo often begins with choosing the right font. For example, the Disney logo uses a font that is not rigid and has a dynamic shape to create a creative impression, while technology companies such as Intel or AMD often use clean fonts to create a modern impression.
Different from typography, symbols are a way that you can use to communicate messages without text or words. For example, many people will recognize the symbol of the technology company Apple even though it is not accompanied by any text. A good logo designer knows when to use typography, symbols, or a combination of the two. Sometimes, designers also create custom letters that are used as symbols themselves, for example in the Fila and CNN logos. This type of logo is called a logotype. Whatever the composition, in the end, a proper logo must meet at least two requirements, beautiful to look and easy to remember.

Color Psychology, Size, and Visual Harmony
We have discussed space, typography, and symbols in creating logo design ideas. Next, we will discuss another important component, color. The use of different colors in a logo with other logos will also make people feel different emotions towards the logos. For example, bright yellow will make people feel cheerful and happy. The use of other colors can also make people feel excited, calm, or trustworthy.
Professional logo designers understand that not every color is suitable to represent the impression of a brand. Therefore, you cannot choose a color just because you like the color. You need to choose the right color so that the impression of your brand can be delivered well. For example, financial companies often use the color blue because blue will make people think of trust and reliability. Food companies often use the color red because red makes people feel excited or hungry. The color black will give a serious and professional impression, and bright colors in the logo will make your brand feel fun and friendly. A color can change the entire meaning of a logo, therefore, understanding color is part of the logo design basics that a logo designer must have.
After color, we will move on to size. A good logo should be clearly visible and readable at all sizes. Your logo will be used on a variety of platforms and media. Starting from print media such as posters to digital media such as on smartphones. You should use a vector file type for your logo, because this type of file will not be pixelated or blurry no matter how much you enlarge it. For applications or tools used to design logos, you can try using Adobe Illustrator or Canva. As for logo design inspiration, you can try looking for it on Creative Market or Pinterest. Just like color, size is also a very important logo design element that a logo designer must also understand.

Practical Application and Best Practices
To create a great logo design, you need the right tools and a good plan. You must follow the step-by-step process to combine all the elements of the logo design to become one perfect logo.
Modern logo designers use special applications and computer programs to create logos more easily and effectively. But you need to remember, no matter how sophisticated a tool is, it is still just a tool. The main thing you need to master as a logo designer is an understanding of the basic elements of logo design. You also need to be able to ensure that your logo can be applied to various media of all sizes. Your logo must be able to do its job of delivering the message and impression of your brand to many people. And finally, your logo must be easily recognizable and easy to remember.
The last step in designing a logo is to create a usage guide so that your logo can function properly. This is important to help maintain your logo so that your logo looks consistent and professional wherever your logo is displayed.
After you learn about logo design elements. If you’re interested in learning more, check out other interesting articles on design, branding, and digital creativity or visit our font collection. Maybe one of our fonts can help you to design your logo.